LEVI’S ‘WE ARE ORIGINAL’ campaign

When Levi Strauss and Jacob Davis partnered in 1873 to patent their copper riveted waist overalls – as jeans were first referred to – for the miners and cowboys of the American West, little did they know that their blue jeans would one day become one of the most classic fashion items of all time. Levi’s® jeans hold a seminal place in fashion history and over the last century have developed into a cultural icon. Today, Levi’s® Brand marks the pinnacle of the Levi’s® ‘WE ARE ORIGINAL’ campaign with a star-studded/ an epic celebration, honoring originality and authenticity.

Local personalities from various fields, denim heads as well as Levi’s® Malaysia staff – from legendary rock star Amy Search; Asia’s Next Top Model Season 2 winner, Sheena Liam; top male singer Noh Salleh of HUJAN; national gymnast, Farah Ann; top blogger, Jane Chuck; acoustic princess Liyana Fizi to dynamic duo, Jin Lim and Reuben Kang of JinnyBoy TV; renowned photographer, Chuan Looi; budding actor JC Chee; designer, Hatta Dolmat; and jazz songstress, Poova, to name a few – join forces to bring the campaign to life with their unique jeans stories.

Highlight of the celebration is the much-anticipated performance by soul songstress, Najwa Mahiaddin and rapper SonaOne where they both serenaded guests with respective hit songs. The evening ended on a high note with eclectic beats from DJ duo, BATE.

In conclusion, the celebration of Levi’s® We Are Original has brought together a community of diverse individuals who live in the moment, constantly inspiring others to be true to themselves and sharing what it means to wear denim that is uniquely theirs.

For more information, visit www.levi.com.my or Levi’s® Facebook page at www.facebook.com/Levis