Oral-B “Plaque Off. Smile On” campaign

According to a study by Oral-B* the oral care experts with more than 50 years of experience, half of Malaysians do not understand what plaque is and they do not know the implications of plaque but Malaysians do associate oral health problems with confidence. 78% of Malaysians agreed that they will feel less confident with tooth decay, while 77% agreed that they will feel less confident if they had bad breath.

Recognising the results of the study, Oral-B launched the “Plaque Off. Smile On” campaign to create awareness on what plaque is; its implications and how to achieve bright, beautiful and confident smiles. After all, having confidence about the health of our mouths empowers us to engage, express and connect better with others thus, letting us experience more in life.

The launch, hosted by P&G Malaysia and supported by Guardian Malaysia is in collaboration with the Malaysian Dental Association (MDA). Dr Teh Tat Beng, President of MDA and Dr Chow Kai Foo, Oral Surgeon and Oral Implantologist were present at the event to talk about oral care, plaque and its causes and the best plaque removal solution. Dr Chow Kai Foo explained why choosing the right toothbrush is important to ensure efficient plaque removal especially in hard to reach areas of the teeth, on a daily basis.

Also present at the launch was popular award-winning Malaysian actress and Oral-B brand ambassador Lisa Surihani, who shared her thoughts about why being plaque-free is important.

Speaking at the launch, Jiraphat Thansandose, Assistant Brand Manager for Oral-B ASEAN said: “Due to low oral care involvement and knowledge, that is to say half of Malaysians do not know what plaque is and how to prevent it, many Malaysians have suffered from some kind of oral health issues and this has affected them emotionally where almost 80% admitted they felt less confident in engaging with others due to their oral health condition.”

“Choosing the right toothbrush is important to effectively remove up to 99% of plaque. Oral-B Pro-Health range of toothbrushes gives the best plaque removal solution with its unique 16 degree golden angle as it effectively removes plaque from hard to reach areas.”

In conjunction with the Oral-B “Plaque Off. Smile On” campaign, Oral-B in collaboration with MDA will provide free dental screening at selected 50 dental clinics nationwide, including Sabah and Sarawak, commencing end November 2014. For more information on the free dental screening, please visit www.facebook.com/OralBMalaysia

Oral-B and choosing the right toothbrush

Tight spaces are the easiest places for plaque to build up and the toughest to clean since straight bristle toothbrushes struggle to reach them. But Oral-B Pro-Health range of Criss Cross bristles attack plaque from the perfect angle – an optimal 16 degrees – cleaning better than straight bristles.

A complete oral care regimen is equally important as good oral care empowers a person to engage, express and connect better. Oral-B with its complete portfolio of dental care products is in a position to provide our consumers, confidence behind their smiles.

Oral-B Glide Pro-Health Floss has a unique technology to deliver deep cleaning power, provides a cool, clean feeling every time you floss and is strong and shred resistant with a light coating of natural wax for improved grip.

Oral-B Pro-Health Tooth & Gum Care Mouth Rinse with its 2-in-1 action, fights cavities, freshens breath and its alcohol free formula is suitable for everyone especially those with sensitive mouth and gum. The Oral-B Pro-Health Rinse contains fluoride to fight cavities more effectively than brushing alone. The mouth rinse also contains Cetyl-pyridinium Chloride, a clinical proven ingredient to help reduce plaque formation.

*PROCTER & GAMBLE claim based on Project Senyum–Brush More, Smile More, Malaysia conducted by The Nielsen Co. Jan 18 –Feb 7, 2012 on 300 Malaysians aged 16 –55 years old.